Best For SEO: Keyword Domain or Company Name?

dgridley · 04-02-2009, 11:14 PM

What is the best way to get your company name to the top of the SE's?

Associate the company name with keywords such as keywords.companyname[dot]com or simply companyname[dot]com?

iowadawg · 04-09-2009, 02:08 PM

I think the search engines have got a bit smarter to the subdomains being the keyword.
And regardless of using subdomains or folders, make sure the content fits the keyword.

I tend to go towards a keyword rich domain name.
If using a company domain, think about it a bit.
If people know you by another version, then register the other version.
EG: Coca-cola company has coke.com, etc

Now this part, there is some debate off and on if it is truly worth it for seo purposes. But what the hey, do it anyway.
And that is having in your meta tags, the keyword: xxxxxx.com (your domain name).

dgridley · 04-09-2009, 03:24 PM

Found this regarding using metatags:

The Death of the Meta-Tag?

Mightn't keyword subdomains still be given weight such that: soda.coke.com, for example (so long as content is relevant)? In fact, I'd think the content would need to be relevant no matter what..

Bloggingforbucks · 04-18-2009, 07:33 PM

Domains and sub domains DO in fact help with SEO if the content is COMPLETELY relevant. However honestly if you are marketing correctly, it really matters little. You can get on top of search engines regardless of your url!

Its not on "top" of the search engine but if you do a google search for "blogs vs websites" (without quotes) I am listed in the top 30 results regardless that my domain name has NOTHING to do with it and the url in fact has a ?p=xxx without ANY targetting.

dgridley · 04-18-2009, 08:50 PM

Maybe so, but eventually a domain that relies on content alone for placement will drop in rank..

If it's still in the top 30 a month from now, you'll be lucky.

Quote:

Originally Posted by Bloggingforbucks

Domains and sub domains DO in fact help with SEO if the content is COMPLETELY relevant. However honestly if you are marketing correctly, it really matters little. You can get on top of search engines regardless of your url!

Its not on "top" of the search engine but if you do a google search for "blogs vs websites" (without quotes) I am listed in the top 30 results regardless that my domain name has NOTHING to do with it and the url in fact has a ?p=xxx without ANY targetting.

dgridley · 06-01-2010, 03:52 PM

Any other comments? I know that I'd personally prefer a descriptive keyword domain than company name..

iowadawg · 06-01-2010, 04:04 PM

First, the domain name is important.
Even then, you can rank a domain that has nothing to do with the subject.

Keywords, I prefer 2 to 5 word keywords.

It cuts down on useless visitors really if they are searching for cars, and your site is about car repairs.
Long tail keywords like "des moines car repairs" will get you better targetted visitors because they are looking for des moines car repairs, and not car repairs in kansas city.

Also, it helps in your backlinks to use good keywords as your anchor text.
Worst thing to use? Click Here!
So when posting on a site, blog or forum....do not describe your site and then tell people to "click here to visit"

So again, in the above example, you would want to use "des moines car repairs" as your anchor text.

dgridley · 06-01-2010, 11:01 PM

Yer spot on.. and yes, anchor text is very important.

iowadawg · 06-01-2010, 11:21 PM

Want to see the power of backlinks?
Using particular keywords?

Do a google search for "click here".
See the site that is number one?
Nowhere will you find the words click here on the site!
But it is all those sites that link back to them using "click here".